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Overcoming the overwhelm of personalisation practices

Overcoming the overwhelm of personalisation practices

Personalisation has long been seen as the holy grail of any marketer’s toolkit. Get it right, and you’ll deliver highly targeted and relevant messaging to your customers and prospects, which will drive engagement and conversions.

WEBINAR: Episode 8 - #WhatIf...your website couldn't cope with customer demand in a major incident?

WEBINAR: Episode 8 - #WhatIf...your website couldn't cope with customer demand in a major incident?

In episode 8 of our #Whatif series, we explore the perils of your website not scaling to meet unexpected spikes in customer demand. Join us as we chat with Simon Green, CTO at cloud consultancy Wirehive.

Let’s stop guessing and start knowing the content that engages our customers most

Let’s stop guessing and start knowing the content that engages our customers most

Let’s discuss how digital marketers and content producers can harness the power of a CMS to deliver the right content, to the right customer

WEBINAR: Episode 7 - #WhatIf...your current marketing efforts will never deliver effective personalisation?

WEBINAR: Episode 7 - #WhatIf...your current marketing efforts will never deliver effective personalisation?

In episode 7, we explore the challenge and huge opportunity of personalisation, chatting with Mando’s Experience Director, Jonathan Seal. Personalisation has long been seen as the holy grail of any marketer’s toolkit. Get it right, and you’ll deliver highly targeted and relevant messaging to your customers and prospects, which will drive engagement and conversions. However, most organisations don’t come anywhere close to getting this right.

Looking to drive increased conversions and improve customer loyalty?

Looking to drive increased conversions and improve customer loyalty?

… it’s time to start creating the 1:1 personalised experience your customers are looking for.

WEBINAR: Episode 6 - #WhatIf...you could stop serving bad content to good customers?

WEBINAR: Episode 6 - #WhatIf...you could stop serving bad content to good customers?

In episode 6 of our #WhatIf series, Episerver’s Product Marketing Manager, John Field and I will be exploring how easy it is for businesses to gain a better understanding of their existing content, how to increase content engagement and conversions, and how to make confident decisions regarding their content based on data, all by using the Episerver Intelligence Cloud.

WEBINAR: Episode 5 - #WhatIf...you could improve your CSAT scores just by doing things differently?

WEBINAR: Episode 5 - #WhatIf...you could improve your CSAT scores just by doing things differently?

In episode 5 of our #WhatIf interviews, we chat with customer experience transformation expert, Alex Russell-Rutherford from Wessex Water. Watch on-demand available now.

What are the benefits of cloud hosting?

What are the benefits of cloud hosting?

If you’ve heard of cloud hosting, but you’re either unsure of what exactly it means and unclear of how exactly it would benefit your business...

WEBINAR: Episode 4 - #WhatIf... complaints were an opportunity to ensure customer loyalty?

WEBINAR: Episode 4 - #WhatIf... complaints were an opportunity to ensure customer loyalty?

Join our next webinar interview - in episode 4, we chat with insurance industry & customer experience expert, Sally Pearce of Conduct Matters.

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