A new site to drive donations and reduce costs for North West Cancer Research
The leading cancer charity for the North West and North Wales.
Since 2000, it’s funded £39,000,000 of world-class research and supported hundreds of local clinicians, doctors and students in the fields of basic, translational and clinical research.
North West Cancer Research needed a new site that would be easier for customers to navigate, more visually appealing, and ultimately drive donations.
It also needed a new CMS. The existing site was on Drupal and North West Cancer Research had no control over it. It meant that even minor content changes were time-consuming and costly.
The new site has been built on Umbraco to allow for a simple content management experience – with training provided on the new platform.
We’ve restructured the content and simplified the navigation to make the site easier to use, and to drive users to higher value content – like information on its research work.
Clear CTAs directing users to donate can now be found throughout the site to drive conversions.
North West Cancer Research are also now able to own most changes to the website, with greater flexibility to put the right content in the right place.
The old North West Cancer Research site
The new North West Cancer Research site
"Mando were a pleasure to work with and helped guide us through the entire design and build process. They were able to manage a number of differing priorities for the site and create a clear journey for users. We are delighted with the new website, especially the ease with which we can now add new content, images and video." Head of Marketing and Communications at North West Cancer Research
Visit the new website: https://www.nwcr.org/