Graduating the ‘School of Thought’

I was invited to apply for the School of Thought course - although I didn't know what I was getting into, I love idea generating and this sounded perfect.

Five checks for avoiding workshop mutiny

As a workshop facilitator, our main job is to make sure that everything runs smoothly - but how do you plan for success?

Test automation: the "Robot Labrador"

The human eye is the most sophisticated test tool there is. Unfortunately, it tires and can only look in one place at a time. Luckily, there’s something that will search out glitches every time: an automated test. Think of this as like having a robot Labrador at your disposal.

Context marketing: Still wearing a crash helmet?

Context marketing is fascinating. The idea of having the tools to build a profile of an individual customer; their purchases, online habits and so on, to then be able to engage them with all of the things that relate directly to them is utterly compelling.

< Page 1 Page 3 >