Launching a new digital experience platform and website requires significant upfront investment, with huge pressure to prove ROI to our board and senior teams.
Often, it takes up to 12 months to start seeing any measurable results.
So how do you deliver ROI to your senior stakeholders?
Our lead Sitecore Strategist discusses how simplifying customer journeys can help support you to achieve early results.
Every indicator suggests that customer patience is on a constant decline towards zero. Using real examples from national and global brands, Jon unpacks practical steps you can take to spot complexity within your customer journey and grab opportunities to simplify experiences and improve CSAT, reduce costs, and unlock efficiency.
If you’d like discuss how simplifying customer journeys could be used to help your organisation, drop me an email at firstname.lastname@example.org. Alternatively, connect with me on LinkedIn or follow me on Twitter if you’d like to keep in touch.